From 2011 to 2013, while serving at York City Council and studying International Relations and Politics at the University of York, Viktoriia Startseva – now CEO – led a heartfelt initiative to support Ukrainian labour migrants in the UK. Her project focused on helping them adapt to life in Britain and find their professional footing in a new and often challenging environment.
In 2018, her dedication to social impact was recognised nationally when she became a finalist and Ambassador of the Bohdan Hawrylyshyn Family Foundation. This honour took her to Austria, where she immersed herself in learning the best practices of public and cultural diplomacy, as well as forward-thinking women’s empowerment strategies developed in partnership with government institutions and corporate leaders. Her mission was clear: to bring these transformative ideas home to Ukraine.
When the full-scale Russian invasion began in February 2022, this experience, passion, and deep sense of responsibility culminated in the creation of the Ukraine Eurointegration Platform. This initiative was born out of urgency and love — a lifeline for forcibly displaced Ukrainian women, children, and youth. Today, the platform stands as a powerful bridge of hope and support, helping those uprooted by war find safety, strength, and a renewed sense of purpose in a new land.
Launch of the “Social Passporting” Pilot
March–June 2022 – Initiated our first pilot project to collect over 2,000 identification files of displaced Ukrainians in the EU and UK. The programme aimed to facilitate access to services through verified documentation.
Pilot for DUSP – Support for Ukrainian Women
2023 – Rolled out a support scheme for displaced Ukrainian women in the UK, in partnership with UK, EU, and UA institutions:
170+ joined monthly networking events
300+ received free English lessons from volunteers
500+ attended public events
Also launched a cooperation with Loughborough University to expand support through educational and research programmes.
Ukrainian Art House Exhibition in London
July–August 2024 – Organized a major art exhibition at HJ Gallery, showcasing contemporary Ukrainian art to the British public and establishing early cultural engagement efforts in the UK.
Ukrainian Trade House & Global Outreach
October 2024 – Official registration of the Ukrainian Trade House. Established partnerships with clients from Scandinavia, Finland, and the UK. Strengthened Ukraine’s international economic presence through structured business development.
Major Exhibitions & Health Programme
2024–March 2025 –
March 2025 – 15 Ukrainian brands presented at the HORECA UMAMI exhibition in Oslo.
Throughout 2024 – Over 50 women joined private health support courses aimed at improving reproductive and overall well-being.
August 2024 – Built long-term connections with UK art galleries, curators, and collectors to sustain cultural diplomacy efforts.
Our Vision
Our Mission
